7 Core Purposes for Education

Thai Fashion Brands and Consumer Behaviours Literature review

Essays on Thai Fashion Brands and Consumer Behaviours Literature review The paper "Thai Fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing. The fashion clothing industry has recently been of great interest to market researchers and practitioners (Bakewell et al., 2006). This is mainly because of the profitability associated with the industry. Therefore, several types of research continue to focus on consumer purchasing behavior associated with fashion clothing. In general, the literature overview relating to consumer purchasing behavior illustrates several areas of interest in the fashion clothing industry. These include consumer loyalty, satisfaction, branding, market patronage, and the value the consumers attach to shopping (Bà ¤ckstrà ¶m Johannsson, 2006). However, within the broad diverse literature of the fashion clothing industry, the focus primarily lies in two major areas. These two primary areas of focus in the fashion clothing industry include consumer purchasing behavior and the subsequent subjecti ve outcomes of the consumer purchasing decisions.Indeed, the recognition of consumer satisfaction generating consumer lifetime value is evident (Bayley Nancarrow, 1998). The nature of clothing and satisfaction is closely related to consumer purchasing behavior. The current research utilizes the Maslow hierarchy of needs theory to determine and evaluate the factors which affect the consumer purchasing behavior associated with the fashion clothing industry in Thailand. Several types of research have established that consumer purchasing behavior is significantly determined by the subsequent satisfaction that consumers expect to derive from a given utility (goods or services). According to Richarme (2005), consumer purchasing decisions are usually based on the expected satisfaction from a utility. Therefore, the establishment and evaluation of the factors that influence consumer purchasing behavior are of great importance in the fashion clothing industry. Consequently, this area contin ues to be of great interest to researchers. This is major because the study of the factors that influence consumer behavior provides a further understanding of consumer trends associated with the fashion clothing industry.Thailand is an integral part of the Southeast Asia market, where luxurious fashion brands cannot choose nor afford to overlook. Since its integration into the market in the 1980’s, Thailand has recorded the growth of both the upper and middle classes. This has been one of the significant factors that have led to an increase in the consumption levels of luxury fashion brands (Carpenter, 2008). In addition, the efforts made by the Thai government to promote Bangkok, Thai’s capital city, as the regional hub for luxurious fashion brands, has also made a great contribution to the increased uptake of these luxurious fashion brands in the market (SchuttleCiarlante, 1998).

Women and media

Questions: 1. Carry out a symptomatic reading of the text applying concepts such as ideology, hegemony, interpellation and exnomination? 2. Identify and discuss any intertextual links between the text and other media texts? 3. Identify any stereotypes in the texts, and describe why they might have been used? 4. Discuss what message has been encoded in the text and how that message might be decoded? 5. Additional Notes/Observations? Answers: 1. In this particular media article, certain elements stand out as signifies. One of the noted signifies is Trump penthouse 600 ft. in the sky. As the article mentions, it is difficult to make out regular people below. This means the difference between Donald Trump and the common man. Ice skaters teeming Wollman Rink of Central Park are also signifiers as they resemble old-television inert, while the 5th floor avenue holiday customers might lice in a drain. This signifies Tramp as someone who is not to a normal level with other people. Moreover, the difficulty that comes up when one wants to see this penthouse view as elevator workers have to devote their times standing aside and have to thrust 66-68 button, declaring all 3 floorings of princely pad of Trump further justifies the signification that Trump is in a different level. The other signifier is how staff members wore cloth slipcovers on respective shoes, to avoid scuffing marble or staining the plush cream carpets. This further signifies the honour that comes with Trump and further justifies that he is truly a VVIP. To sum up, Trumps penthouse is never an ordinary home for refining the public touch. The glided alongside garish and even faded drapery dreamscape, old clocks along with fresco-kind ceiling paintings of Greek gods gym-rat further adds to signification of Trump as a non-ordinary individual. The throw pillow that carry Trumps shield along with the monogrammed paper bibs named after family further signifies the stature of Trump. Moreover, it mentions that Trumps closest neighbours, at least at such height, remain a global set of tycoon magnates that have made a decision of slashing cash at 432 and One57 up-to-date towers remaking midtown Manhattan. Indeed, no tight-knit public is available in sky, no paper boy nor post man, and even careening over brews afterward work does not exist. Nevertheless, Tramps lived here under the drenching crystal featuring diamond cut manacle links, as the USs President-elect thereby signifying how different he is. The Secret Service agents always mill hulking and serous about as they try gingerly to remain on agate while evading carpets with exposed shoes thereby proving that Trump managed to win election that few saw coming. The agents hulking. 2. Nevertheless, despite Trump being dismissed by tastemakers and intellectual in all his public life as a vulgarian as well as pageant barker, and showman marred with large showy along with slight substance, he still managed to win election. This signifies clearly that people will look at a person differently and one can achieve whatever he wishes based on commitment and dedication. This shows that Trumps critics never understood that their disdain provided Trump with the required strength that propelled him to the White House (Curran and Gurevitch 2015). For many years Trump fed off disregard and utilized it to clutch increasing sensationalist headlines, thereby connecting with common persons that were never in his level before. Thus Trumps decision to shed off disrespect signified his strategy to win the Presidency. Trump has subsequently upset the leadership of main political parties and efficiently twisted the political course of global order and commands the history most deadly military. Trump managed to get into the hearts of the people he referred as the overlooked masses of American electorates that get payment on hourly basis in shoes that shall certainly not land such carpets via a strategy that critics never saw coming (Byerly and Ross 2013). 3. The stereotype here is that even despite Trump living a life in his public life that no one could think could come close to common man, he shed off the disrespect over the years and managed to get into the hearts of forgotten millions of American voters. It was used to show that whatever might view as an automatic failure may turn out to be success in the eye of others. 4. At the mythical level, an encoded message here is that which show that despite the status of an individual he can still ascend or descend to work with either those in upper class or lower class. As for Trump, we can see how he descended to lower levels of common people and even convinced them to vote for him. No critics of Trump could see this coming but Trump stayed on course with his critics giving him the required strength. This indicates that a person can start from a high level and come back to help the common man who has been forgotten (Ross and Sreberny 2012). 5. After reading and studying this article, it appears to me that for one to be success in his goals, he needs to stay on course and ignore the critics. Trumps public life was full of criticisms and nobody though he could be named the 2016 person of the year after truanting Hillary Clinton for the Presidency Reference Ross, K. and Sreberny, A., 2012. Women in the house: media representation of British politicians. Gender, politics and communication, pp.79-99. Curran, J.P. and Gurevitch, M., 2015. Mass Media and Society 4th edition. Arnold. Byerly, C.M. and Ross, K., 2013. Women and media: A critical introduction. John Wiley Sons.